2007年4月9日月曜日

Burger King's challenge

Burger King is one of the most famous fast-food restaurant in the world.
And they advanced Japan in 1996.

Their feature is very big size burgers,Frenchi fries,juice.
My first impression is "It is the biggest foods I've ever seen!",that time.

But they retreat from Japan in 2001.Because,McDonald's Japan and others sold low price burgers.And people placed a special emphasis on price.Not size and quality.

On June 8th,Burger King's fast-food restaurant will open at Shinjuku this year.
This time,they will be able to survive in Japan?

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